POP UP HOTEL
Manhattan’s Midtown is in a real estate crisis.
Office vacancies are high, rents have been plummeting, and tenants are moving to New Jersey. A combination of outdated building stock, the economic recession, and a lack of amenities in the neighborhood have transformed Midtown from a vibrant business hub into an area of post-recession decline. The design of the Midtown Pop-Up Hotel focuses on the transformation of empty Class A office spaces into hospitality spaces.
The Pop-Up Hotel is designed to be a means of urban revitalization, an economic catalyst, as well as an active community partner. We strongly believe the Pop-Up Hotel to be a transformative experience for both the building and more importantly, the hotel guests.
Location: Midtown, Manhattan
1st Prize: Radical Innovations in Hospitality
FABIAN BUSSE, LEON LAI, NICO SCHLAPPS, ERIC TAN 2013
Midtown is having an office vacancy crisis:
The opportunity comes in the form of TOURISM:
Combining the problem of High Vacancies with the opportunity of High Tourism to create a new hospitality experience…
…from drab office space to PopUp Hotel!
Like ordering from a restaurant menu, one can pick and choose from a wide variety of experiences…
Everything the hotel needs is easily packed and shipped on site with our very own Modular shipping containers!
ID Box = Interior Design / Identity Box!
Each box has an RF-ID tag to allow for tracking of the boxes as well as allowing for easy setup…
Imagine seeing 36 colorful boxes rolling through your neighborhood!
The possibilities of the ID-Box is limitless.
The transformation is complete: ID-boxed furniture changes vacant office floors to POP UP HOTEL floors:
Furnishing options reaching from backpacker hostel with bunk-bed setup…
…to high class suites. Every price range is possible with the modular ID-box furniture.
A variety of events are possible due to modular flexibility: